RPA, Creative Agency, Los Angeles

Description

This campaign video titled By the Numbers for End Kids Cancer presents a series of intimate domestic scenes illustrating childhood cancer statistics. The video features children and family members interacting at home, including a child playing with numbered wooden blocks on a wooden floor, a parent marking a child's height on a doorframe, and children playing outside near a house. Text overlays share statistical data regarding diagnosis ages, funding levels, and post-treatment health challenges, concluding with a birthday celebration scene where a child blows out candles on a cake.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video