Button Factory, Post Production / VFX,

Description

The advertisement visualizes the impact of HIV stigma on healthcare outcomes. The commercial opens with an individual filling out a hospital intake form, marking HIV in a medical background section. The scene transitions to a hospital reception area, where a person hands the intake form to a receptionist, while additional people are seen in the background. The camera then cuts to scenes showing a nurse using hand sanitizer and a doctor putting on medical gloves. Then the spot features scenes with patients interacting with healthcare providers, and concludes with a surgery scene, with visible medical instruments and medical equipment. The ad shows the text "Stigmavir" and a tag line reading "a Casey House innovation".