Burns Entertainment, Creative Agency,

Description

The scene opens with Ken Jeong driving a red convertible on a sunny day. He visibly suffers from dry eye symptoms, rubbing his eyes and squinting, while driving along a winding road. The commercial introduces a cartoon character representing inflammation, which is presented as the cause of dry eye symptoms. The inflammation character appears in a high-tech setting, adjusting levels on a console marked with symptoms. Ken Jeong then uses eye drops for relief, and the scene transitions to him in an optometrist's office, promoting Xiidra as a solution for dry eye, targeting the root cause of dry eye.