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Brand
Burberry
Project"Year of the Snake" 2024 Ad Campaign
Man wearing a red plaid shirt posing against a textured red wall with decorative round plates.

Burberry "Year of the Snake" 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Qian Lihuai
Qian LihuaiArtist
Walter Pfeiffer
Walter PfeifferPhotographer
Zhang Jingyi
Zhang JingyiModel

Tags

man in red plaid shirtman in plaid shirtred plaid shirtplaid shirtman wearing plaid shirtman portrait

Description

This portrait from Burberry's Year of the Snake 2024 ad campaign features a male model wearing a distinctive red plaid button-down shirt with a sharply popped collar. He has short dark hair parted in the middle and a calm expression, looking directly toward the camera. The background consists of a vibrant red textured wall decorated with several circular wooden trays or plates arranged in an artistic composition. Soft, even lighting highlights the subject's features and the rich crimson tones of his attire and the set.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Scarlet (70%)
Pure White (30%)

Background

Textured Backdrop

Context

Advertising Campaign