Description

This video project titled Pride Of Winnipeg, created by Budweiser with music and sound strategy by MAS-Music and Strategy, explores local sports history and community spirit. The piece combines contemporary interviews with hockey fans wearing team apparel with historical archival news footage from 1996 documenting the Winnipeg Jets franchise. Exterior driving scenes and urban backdrops capture the atmosphere of the city. The editing integrates archival broadcast clips with personal reflections, highlighting the cultural significance of the team to local residents.