WORK USA, Post Production / VFX,
Associated creatives
Tags
Description
This commercial for Bud Light, titled The Move, is set in a dimly lit, crowded sports bar featuring multiple flat-screen televisions playing football games. The scene focuses on two men standing at the wooden bar counter, one wearing a green jacket and the other a light grey sweater, who are attempting to order a drink. In a surprising moment, the man in the sweater vaults effortlessly over the bar, shocking the patrons around him. The atmosphere is energetic and lively, with the lighting provided by overhead globe pendants and the ambient glow of the television screens. The scene concludes with a product shot of three Bud Light cans against a solid blue background.
Style
Humorous, Commercial, Cinematic
Techniques
Live-action Technique, VFX / visual effects
Industries
Alcoholic Beverages