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Brand
Bud Light
ProjectSecret Fridge - Super Bowl Ad

Bud Light Secret Fridge - Super Bowl Ad 2025

Associated creatives

CoMPANY Films
CoMPANY FilmsProduction

Tags

two men talkingtwo menman in light blue shirtman in black polo shirthidden refrigeratorrefrigerator stocked with beerrotating wall

Description

This commercial video for Bud Light titled Secret Fridge features two men in a brightly lit domestic interior discussing a party and beer supply. One man demonstrates an ingenious home modification by pulling a wall sconce, causing a section of the wall to rotate and reveal a hidden compartment containing a refrigerator stocked with beer bottles. A friend enters the scene, grabs beer from the secret fridge, and expresses amazement at the setup. The spot was produced by CoMPANY Films with a clean, comedic narrative style set in a contemporary living space.