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BrandBlue Shield of California
ProjectHate Is A Virus

BSSP, Agency / Creative,

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound
BSSP
BSSPAgency / Creative

Associated creatives

BSSP
BSSPAgency / Creative

Tags

typographymotivational messagecall to actionanti-racismanti-hateanti-violence

Description

This video delivers a series of potent messages against a stark black backdrop. The words "VIRUS," "RACISM IS A VIRUS," "HATE IS A VIRUS," and "VIOLENCE IS A VIRUS" are displayed in white, emphasizing the destructive nature of these societal ills. The video urges viewers to "STAND AGAINST VIRUSES" that are "HURTING US ALL." The visual presentation is direct and forceful. The video ends with a call to action and a company logo.