Bryn Bowen, Set Designer, Los Angeles

Description

This is a black and white advertisement for Estée Lauder's Little Black Primer. The video begins with the Estée Lauder logo, followed by a black door opening into a brightly lit space. Model Kendall Jenner is seen standing in the center of a black-and-white checkered platform wearing a sparkling jacket and leather pants. The product, a black tube of Little Black Primer, is displayed prominently. Jenner's face is shown in a close-up with emphasis on her eye makeup. The video concludes with shots of Jenner in silhouette. Dominant colors are black and white, creating a high-contrast, modern aesthetic. The lighting is dramatic, emphasizing shadows and highlights. The camera work includes close-ups and wide shots, enhancing the visual impact.