Broken Heart Love Affair, Agency / Creative,

Description

A daytime shot shows a busy urban intersection. A large billboard advertises a single marble-flavored Cheesestring, seeking trades, next to a Samsung ad. The billboard ad displays a photo of the packaged Cheesestring, resembling a classified ad. The surrounding area is filled with buildings, signs, and pedestrian activity. The sky is overcast, casting a muted light over the scene. The ad is framed as an online posting, further highlighting its classified nature and rarity. The photo and ad's unusual nature and scale are a visual spectacle.