BRANDᴺᵂ, Agency / Creative, Berlin

Description

A large street-level outdoor billboard display features bold, oversized black typography reading 'DRINK GRIIIIIT' across a white panelled wall. Above the text, 'High Protein' appears in a clean serif typeface alongside a purple circular badge. A pedestrian with a backpack walks along the sidewalk in the lower foreground, giving scale to the expansive outdoor banner. The lower edge of the hoarding is bordered with repeated micro-text reading 'BEYOND THE NORM'. The upper background reveals rooftop ventilation fixtures, palm trees, and an open daylight sky.

Style

Commercial, Square, Minimalist, Graphic

Techniques

Typography, Natural light

Industries

Beverages

Color

Background

Street

Context

Out of Home (OOH)