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Illuminated public transit advertisement poster featuring a dot matrix illustration of a dog and vest next to Spanish text.

Brand Identity 2020

Associated creatives

Description

An illuminated transit advertising poster mounted on a blue paneled wall in a public station features graphic illustrations composed of colored dots. The artwork depicts a dog's head and a vest or jacket outline, alongside a diagonal pencil shape and scattered circular dots in yellow, blue, grey, and pink. Spanish text on the left side reads Voluntari@s de animales, por la educación, en equipo, with additional promotional lines and a contact phone number below. The poster is framed in a bold red border within a station environment with light grey tiled flooring.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Public Awareness

Color

Golden Yellow (50%)

Medium Grey (30%)

Royal Blue (20%)

Context

Out of Home (OOH)