LIFI (Leeds International Festival of Ideas) Brand Identity 2026

Description

A whimsical toy figure with a gradient white-to-blue body, pink cheeks, and small yellow eyes rests on a dark grey post. The figure has small, round pink arms and a simple, minimalist design. The post has a smooth, matte finish and is slightly worn around the edges. The background features a blurred building with horizontal lines and orange-lit text, with a few visible windows. An individual walks in the blurred background. The overall shot is bright and airy, with a shallow depth of field that keeps the focus on the toy figure.