ProjectsCreativesImages & Videos
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BrandGeneral Atlantic
ProjectBrand Identity
Presentation slide with geometric logo, informational text, and a landscape view of desert sand dunes at dusk, reflected in a glossy floor.

General Atlantic Brand Identity 2025

Associated creatives

Team
TeamGraphic Design
Derek KochHua ChenMark WolfeYixuan LiuStephanie Zabala
Derek KochHua ChenMark WolfeYixuan LiuStephanie ZabalaArt Direction and Design
Haystack
HaystackWeb Development
Pedro Ramos
Pedro Ramos3D
Fahnon Bennett
Fahnon BennettVideo Editing
Sam LeeAngie Shih
Sam LeeAngie ShihStrategy
Samantha Kassay
Samantha KassayCreative Production

Tags

presentation slidegeometric logosand dunesduskreflection

Description

The image shows a presentation slide divided into three distinct sections. The left section contains the text "Up next STATE OF THE MARKET DISCUSSION Investor Summit Abu Dhabi" arranged vertically. The center section displays a dark green geometric logo against a light purple background. The right section features a landscape image of sand dunes in a desert environment at dusk, with the sky visible above the dunes. The floor reflects the image. The scene is illuminated by studio lighting. Above the presentation screen is a dark grid patterned wall with studio light fixtures.