ProjectsCreativesImages & Videos
Logo
BrandGeneral Atlantic
ProjectBrand Identity
Three stacked onboarding guides for General Atlantic on a white surface, featuring the company logo and 'Envision the Future' text.

General Atlantic Brand Identity 2025

Associated creatives

Team
TeamGraphic Design
Derek KochHua ChenMark WolfeYixuan LiuStephanie Zabala
Derek KochHua ChenMark WolfeYixuan LiuStephanie ZabalaArt Direction and Design
Haystack
HaystackWeb Development
Pedro Ramos
Pedro Ramos3D
Fahnon Bennett
Fahnon BennettVideo Editing
Sam LeeAngie Shih
Sam LeeAngie ShihStrategy
Samantha Kassay
Samantha KassayCreative Production

Tags

onboarding guidecompany guidebookbookstack

Description

A stack of three company onboarding guidebooks are centered against a white background. The top book is light blue with the text 'Onboarding Guide' and 'Envision the Future' printed in black. The logo for General Atlantic is also present on the cover in black. The two books underneath are progressively darker shades of gray. The light source is directed toward the upper book, casting shadows under the books. The books appear to be resting on a reflective surface.