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BrandMoMA
ProjectBrand Identity
Person holding a bright yellow tote bag with black lettering and white star graphics against a gray wall with shadows.

MoMA Brand Identity 2025

Associated creatives

Athletics
AthleticsGraphic Design

Tags

tote bagyellowtextstarshandwall

Description

A single adult holds a bright yellow tote bag hanging down against a grey wall. The tote bag is printed with black text and white star graphics. The tote bag straps are also yellow. The wall behind has blurry tree branch shadow patterns on it. The person's hand is visible holding the tote bag with a simple metal ring on their finger. The lighting appears to be outdoors.