Outdoor street view of Apex advertisement posters with slogan “Race Day is Truth Day” in black and white and red color scheme.

Apex Wheels Brand Identity 2024

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Description

The image captures an outdoor scene featuring a series of advertisement posters for Apex, set against the backdrop of urban buildings and a clear sky. The posters are attached to a temporary barrier painted in white and red. The posters feature text and graphics in a predominantly black, white, and red color scheme. One poster contains a black and white image of a person wearing a racing helmet, while another displays the text “WE MAKE GOOD WHEELS.” Yet another contains a black and white photo of people with raised hands. The ground in the foreground is visible. The buildings in the background vary in architectural style, with some featuring modern glass facades and others displaying a more conventional design. The sky is blue.