Spectrum.Life Brand Identity 2024

Description

An outdoor advertisement features a side view of a Black man jogging while wearing headphones, his arm swinging forward. He is wearing a dark t-shirt. The billboard also includes the text 'spectrum life' in a sans-serif typeface above a wave-like graphic in blue, green, and yellow. In the lower right corner of the billboard are the words 'Full life' in a smaller font. The billboard is placed outdoors with tree foliage visible in the background. The sign is bordered in black iron and supported by a light concrete wall. There are two additional billboards on either side of the main billboard. The photo is taken at eye-level and has natural lighting.