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BrandTrait
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A person stretches a leg on a wood bench while using a smartphone app that motivates running with a daily plan for an easy cool down.

Trait Brand Identity 2024

Associated creatives

Studio zur Strassen
Studio zur StrassenCreative Direction
Mark O’Neill
Mark O’NeillDesign
Stephen McLaughlin
Stephen McLaughlinMotion
Marta Azaña
Marta AzañaMotion
James Richardson
James RichardsonNaming & Writing

Tags

adultrunningexerciseappstretchingwood bench

Description

A person stretches their leg while sitting on a wooden bench, presumably preparing for a run. The focus is directed towards a smartphone app displayed prominently in the foreground. The app presents a running schedule, with options to start or skip the run. Text on the screen indicates 'RAPHAEL, Get ready for an easy cool down run today' suggesting a personalized fitness plan. The background is subtly blurred, focusing the viewer's attention on the app and the individual's preparation. The color palette is warm, with a combination of browns and oranges in the wooden bench and UI app elements.