Two smartphone screens showcase a website for 'Proper,' featuring an outdoor scene with people and a blazer product shot.

Proper Dirty Brand Identity 2023

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Description

Two smartphone screens are positioned side-by-side against a light beige background. The screen on the left displays a website landing page, featuring a photograph of two figures silhouetted in front of a lake and forest landscape, overlaid with the text 'A Butterfly Dream' and 'Shop Fall Winter.' The screen on the right displays a product page, showcasing a dark green 'Equinox Blazer' against a white background, complete with product details and a 'Made To Order' button. The screens both display the brand names 'Proper' and 'Dirty'.