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BrandNewland
ProjectBrand Identity
Smartphone screen displays four women, branding for Newland, and text promoting a partnership between Diane von Furstenburg and Amazon.

Newland Brand Identity 2023

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Company Policy
Company PolicyGraphic Design

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smartphonemobile devicewomenbrandingdisplay

Description

A smartphone is angled to showcase its screen displaying a photo of four women and branding text. The smartphone is sitting on a surface with a soft purple hue and scattered lighting that creates gradients of light and shadow. The screen content features the women seated together, a logo for 'Newland,' and text that reads 'DIANE VON FURSTENBURG X AMAZON,' along with a brief description of a partnership between Amazon and Diane von Furstenburg to support women-owned businesses on International Women's Day. The color palette is muted with purple and lavender tones.