BrandPlaytype
ProjectBrand Identity

Playtype Brand Identity 2021
Associated creatives
Tags
Description
A wide shot shows a large poster affixed to a corrugated metal wall. The poster features a black background with a large graphic design in white. Parked in front of the poster are several bicycles, some with baskets and child seats. The ground is a concrete path. The wall is a neutral gray color and the overall lighting is diffused and overcast. The poster is the primary focal point, with the bicycles adding context to the scene.