Playtype Brand Identity 2021

Description

A close-up shot reveals an abstract arrangement of black and white shapes, seemingly printed on a textured, peeling paper. The composition features a large black circle intersecting with thick black lines against an off-white background, forming a minimalist, modern art aesthetic. The texture of the paper is emphasized by the presence of peeling edges and visible wrinkles, enhancing the tactile nature of the image. In the foreground, portions of a bicycle—specifically the handlebars and part of a basket—are visible, introducing an element of scale and context to the abstract backdrop. The lighting is soft and diffused, which evenly illuminates the scene, highlighting the contrast between the black and white elements.