ProjectsCreativesImages & Videos
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BrandMcMaster Museum of Art
ProjectBrand Identity
Street-level view of the McMaster Museum of Art promotion featuring vibrant abstract art on a blue hoarding next to a building.

McMaster Museum of Art Brand Identity 2021

Associated creatives

Underline Studio
Underline StudioGraphic Design

Tags

promotional displayabstract arthoardingstreetbuilding

Description

This eye-level shot captures an outdoor promotional display for the McMaster Museum of Art, set against an urban backdrop. The artwork, a colorful abstract design, is prominently featured on a blue hoarding. The large letters 'M(MMA)A' are stenciled over the hoarding. The hoarding also features 'Spring/Summer 2021' and the 'McMaster Museum of Art' logos. Additional text on the art display notes the artwork as 'Les Codomas/The Codomas, Plate XI from Jazz Henri Matisse'. The surrounding environment includes a building with pink and gray walls and a window. The street in the foreground is visible, suggesting the display is accessible to pedestrians. The overall composition is clean and modern, emphasizing the museum's branding and the featured artwork.