McMaster Museum of Art Brand Identity 2021

Description

Against a stark black background, two identical white tote bags are displayed. On the left tote bag, the letters 'M(M' are printed in bold black ink. A curved line mimics the shape of a parenthesis, connecting the first 'M' to the second. The tote bag on the right features a smaller text block that reads, 'A meeting space for campus & community'. Below this text are the letters ')A', mirroring the design on the left bag. The tote bags are made of a canvas-like material, with handles extending upwards. The lighting is even and diffuse, highlighting the contrast between the white bags and the black background.