Worldcoin Brand Identity 2021

Description

A public advertising billboard stands outdoors, displaying the Worldcoin logo and slogans in multiple languages. The billboard is divided into sections, each featuring different images of cityscapes, architecture, and nature, such as mountain ranges and city skylines. Slogans in multiple languages such as Arabic, Japanese, Korean, and Russian complement the brand logos. The billboard is made of gray concrete, and it is positioned on a paved sidewalk area. The overall mood is informational and promotional, emphasizing the global nature of the Worldcoin concept. The background includes trees and buildings across the street.