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Brandunknown
ProjectBrand Identity
Open book spread featuring Fortnum & Mason graphics on white paper, including logos and brand design elements on each page.

unknown Brand Identity 2021

Associated creatives

Tim Sumner
Tim SumnerGraphic Design

Tags

bookbrandlogographic designtypographypaper

Description

An open book displays two pages featuring Fortnum & Mason graphics. On the left, a square graphic shows the initials 'FM' in white within a red square, bisected by a vertical green stripe. 'Fortnum & Mason - London' is printed along the stripe. The graphic has a textured, slightly crumpled appearance. On the right, a more elaborate design features green illustrations, including clock-like and lantern-like elements, along with the text 'Since 1707' and 'Fortnum & Mason London.' Both pages are clean white with the text 'Fortnum & Mason' and 'Department Store' at the top, with page numbers '127' and '128' respectively. The book lies open against a neutral background with soft lighting.