Achilles Heel Brand Identity 2021

Description

This vibrant illustration features two cartoonish images side by side. On the left, an abstracted runner is shown tying their shoes, which are brightly colored in green, red, yellow, and blue. A wispy cloud-like shape floats above the runner. Below, text reads, "Step 1: Start running. Step 2: Keep running." On the right, another abstracted runner is in mid-stride, with a large hand shape near their head. The runner wears an orange top and black shorts. Below, text reads, "One foot in front of the other. That's it." The artwork is set against a black background, enhancing the graphic nature of the illustrations.