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BrandAchilles Heel
ProjectBrand Identity
Marketing visual featuring runners on street next to ad poster for a run club with illustration, promoting Achilles Heel running apparel.

Achilles Heel Brand Identity 2021

Associated creatives

Oliver Hilliker
Oliver HillikerGraphic Design
Jack Fletcher
Jack FletcherIllustration
Murray Orr
Murray OrrPhotography
Ruby Boddington
Ruby BoddingtonCopywriting

Tags

runnersadvertisementconcrete buildingstreetmarketing visual

Description

Marketing visual featuring three runners in motion on a city street near a Brutalist concrete building. An advertisement for a running club is featured, composed of an illustration with hands, feet, a runner, and graphic sun. The poster has text reading 'RUN CLUB', and additional promotional text. The Achilles Heel URL and slogan 'Trail, track, or road. It's always just A to B' is written on the bottom of the frame. The runners are jogging, and the buildings and street are mostly desaturated.