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BrandAchilles Heel
ProjectBrand Identity
Close-up shot of a person wearing a dark grey t-shirt with the words 'ACHILLES HEEL' printed in white across the chest.

Achilles Heel Brand Identity 2021

Associated creatives

Oliver Hilliker
Oliver HillikerGraphic Design
Jack Fletcher
Jack FletcherIllustration
Murray Orr
Murray OrrPhotography
Ruby Boddington
Ruby BoddingtonCopywriting

Tags

t-shirttextclothing

Description

A close-up shot focuses on the upper chest area of a person wearing a dark grey t-shirt. The words 'ACHILLES HEEL' are prominently displayed in white letters across the chest. The t-shirt has a heathered texture. The lighting is even, and the shot is tightly framed. The person's skin tone is visible above the shirt.