BrandAchilles Heel
ProjectBrand Identity

Achilles Heel Brand Identity 2021
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Description
A close-up image presents an adult male with dark hair in a grey t-shirt, positioned against a solid blue wall on the right side of the frame. To the left, a poster is displayed on a gray concrete surface, featuring the words "RUN CLUB" and an illustration of a cartoon runner. The lighting is bright and even, with a shallow depth of field focusing attention on the man's face. The composition is split between the portrait on the right and the cartoon graphic on the left. The man appears relaxed, with a slight smile, and is positioned at a slight angle to the camera.