Musée d’art contemporain de Montréal Brand Identity 2020

Description

This exterior shot features two framed posters mounted on the exterior wall of a building, flanking a window. The posters, created by Arthur Jafa, display bold typography and stark black and white contrasts. The left poster reads 'Arthur Love is the Message' while the right poster reads 'The Message is Death Jafa'. The window between them reflects the muted tones of the surrounding environment, hinting at a snowy urban landscape. A layer of snow covers the ground, reinforcing the cold, urban setting. The camera captures the scene at eye level, providing a clear, straightforward view of the posters and their architectural context.