Lick Brand Identity 2020

Description

Three framed advertising billboards are mounted on a distressed brick wall outdoors. Each billboard features the 'Lick' logo at the top, along with different illustrative graphics and text. The left billboard has a solid green color and the text 'Stand out on the street.' The center billboard depicts a sketched couple in simple lines. The right billboard has a solid pink background and the text 'Great in natural light.' The brick wall has visible wear and tear, with patches of discoloration and missing mortar. The foreground shows a sidewalk and the edge of a street. The setting appears to be an urban environment with a building visible in the background.