Lick Brand Identity 2020

Description

An illustration depicts a woman painting a wall yellow, set against a backdrop of an urban environment. The wall is partially painted, with the brand name "Lick" displayed prominently. Adjacent to the illustration are painting supplies, implying a home improvement or decoration theme. The color scheme features yellow and white, which are visually dominant, along with greys and blacks of the line art, creating contrast. The scene is captured with a medium shot, showing the texture of the wall and sidewalk and integrating the artwork with the urban setting. Lettering on the wall reads, "For first (and forever) homes."