BrandBitterschön
ProjectBrand Identity

Bitterschön Brand Identity 2020
Associated creatives
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Description
Several drink coasters with brand logos float on the surface of blue water, creating a simple, outdoor scene. Two orange, octagonal coasters read 'For bitter days' in black, sans-serif font. Two yellow, octagonal coasters read 'bitterschön' with the trademark symbol in black, sans-serif font. The water is blue-green, with visible ripples and subtle reflections, suggesting a natural body of water under daylight conditions. The coasters appear to be made of a textured material, possibly cardboard or a similar absorbent material, and are spaced apart across the water surface.