BrandNike London
ProjectBrand Identity

Nike London Brand Identity 2019
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Description
This three-panel image shows a Black man in a boxing pose against a vibrant blue and red backdrop featuring a wolf design. Each panel presents a slightly different angle and stance of the man, emphasizing his muscular build and focused expression. He is wearing boxing gloves and black shorts. Overlaying the boxer in each panel is the bold, white text 'BUATSI,' adding a dynamic graphic element to the composition. The color palette is dominated by bright blues and reds in the background, contrasting with the boxer's dark attire. The overall aesthetic suggests an athletic and intense mood, highlighted by the visual textures and the powerful imagery of the boxer and wolf.