BrandZara
ProjectBrand Identity

Zara Brand Identity 2019
Associated creatives
Tags
Description
This graphic features a scattered arrangement of black text elements against a solid white background. The dominant phrase, 'Zara Scenes', is repeated multiple times in various orientations and sizes, creating a dynamic visual rhythm. Accompanying this phrase are blocks of smaller text, which read 'Starring Mica Argañaraz Shot in L.A. California September 2019'. The layout has no clear focal point, with the text spread evenly across the composition, lending it a chaotic yet organized aesthetic. The use of stark black text on a white background creates a high contrast, enhancing the legibility and visual impact of the words.