Zara Brand Identity 2019

Description

This black and white fashion editorial features two distinct scenes. On the left, a woman with curly hair poses against a white backdrop, wearing an oversized black suit with her hand inside the jacket. On the right, another woman stands on a grey background, wearing a sequined mini dress, black boots, and a long cape or skirt. Text overlay reads 'Zara Scenes About Women' and 'A New Way to Tell Stories.' The overall aesthetic is modern and stylish. The image uses a split-screen effect to highlight the two different looks and scenes.