MOCO Montpellier Contemporain Brand Identity 2019

Description

The image captures a vibrant street scene featuring a purple and yellow MO.CO. branded tram moving along the tracks, with people walking and cycling alongside it. In the background, a multi-story building adds to the urban context. To the right, a large banner with the MO.CO. logo is prominently displayed. The sky is clear and blue, suggesting a sunny day. The scene is split compositionally with two sides, one focusing on the transport and urban movement, and the other on the artistic advertisement in proximity to old architecture.