BrandAdidas Originals
ProjectBrand Identity

Adidas Originals Brand Identity 2018
Associated creatives
Tags
Description
A clear plastic bag is shown against a neutral background. The bag has printed text in black, including the Adidas logo and product information such as item name 'CRAZY BYWX', quantity '1 PCS' and 'BYW/NO: 1 OF 900'. 'WORLDWIDE DISTRO' is printed along the bottom. The bag appears to contain an unseen item. The Adidas logo is a circular seal with the brand name. The texture of the bag is smooth and reflective, due to the plastic material. The lighting is soft and even, highlighting the transparency of the bag and the printed details. The composition is simple and focuses on the product packaging.