Margarete Steiff GmbH Brand Identity 2018

Description

An open book displays a contrasting photographic spread. On the left, the photo depicts rows of stuffed animal heads and full-body animals, including bears, penguins, and deer, arranged on wooden shelves in an institutional setting with fluorescent lighting. On the right page, a photo showcases a cluster of stuffed animal giraffes with brown spots against a bright, neutral background. The pages are bound by a silver spiral, centrally located in the composition. The book lies flat, inviting a closer examination of the imagery and the contrast between the orderly storage of animals and the grouping of giraffes.