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BrandNike
ProjectBrand Identity
Close-up of patterned metal surface with sneaker laces visible through holes, featuring 'NIKE UNLACED' text, in a studio setting.

Nike Brand Identity 2018

Associated creatives

Deutsche & Japaner
Deutsche & JapanerGraphic Design

Tags

metalsneaker lacesholestext

Description

A close-up studio shot focuses on a textured metal surface perforated with evenly spaced circular holes. Through these openings, portions of white sneaker laces are visible. The laces feature printed text, including phrases like 'NIKE UNLACED' and 'Paris, France,' repeated along their length. The lighting is even, highlighting the metallic sheen of the surface. The composition emphasizes the interplay between the metal texture and the textual pattern on the laces, creating a visually intriguing still life.