ProjectsCreativesImages & Videos
Logo
BrandNike
ProjectBrand Identity
Nike campaign featuring an adult male runner in athletic wear against a backdrop of bold typographic elements and monochromatic imagery.

Nike Brand Identity 2018

Associated creatives

M35
M35Graphic Design

Tags

adult maleathletic weartypographyadvertising campaign

Description

A Nike advertising campaign featuring an adult male runner set against a layered backdrop of bold typographic elements and monochromatic imagery. The runner is wearing athletic wear, including a sleeveless top and hat branded with "Seoul." He has tattoos and is partially visible. Dominant graphic elements include large sans-serif type spelling "SEOUL," fragments of running times, and a stylized white graphic of running paths over the words "THERE IS NO FINISH LINE." A large blue Nike swoosh extends across the lower portion of the composition. The overall design uses black, white, and blue against a concrete wall.