Nike Brand Identity 2018

Description

A split poster features contrasting visuals in black and white. On the left, a person in dark athletic wear crouches on a wet surface, their reflection partially visible, overlaid with a large Nike swoosh. The right side features the letters "NYC" in a bold, sans-serif typeface, set against a dark background with a speckled texture. Text details about distance and elevation appear in smaller font size. The overall composition combines a lifestyle image with typographic elements, creating a visually striking advertisement.