Nike Brand Identity 2018

Description

A Nike advertisement is displayed on a concrete wall, featuring a runner and typographic elements. The poster is divided into sections with a runner in a grey hooded jacket, sunglasses, and a blurred blue Nike swoosh logo overlayed. To the left, bold white 'NYC' typography contrasts with a black background. The poster includes a schedule of days, in white text on a black background, and a distance log in white ink on a black and white photograph of a runner with sunglasses running in an urban environment. The visual style combines lifestyle, editorial, and photographic elements, with a focus on typography and brand integration.