ProjectBrand Identity

Museum für Moderne Kunst Brand Identity 2018
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Description
The MMK Museum building in Frankfurt, Germany, presents a light-colored facade with a brick-red entrance and architectural features. The museum's name is displayed in bold, black lettering at the top of the building. Three posters on stands are positioned along the sidewalk, featuring images of faces and artwork. A bicycle leans against a post near the center poster. The street is paved with grey stone. Buildings and businesses across the street are visible in the background. The sky is overcast, creating a soft, diffused light.