Squarespace Brand Identity 2018

Description

This outdoor shot features a series of billboards mounted on a dark grey wall, likely in an urban environment. The central billboard stands out with a black background and the repeated white text 'Make it.', diagonally scattered across its surface. Flanking this billboard are two others with lighter backgrounds and abstract graphic designs featuring the text 'Make it.' and 'Build it.' The Squarespace logo is visible on all three billboards, anchoring the ad campaign. The wall is textured and shows signs of age. The ground is paved with concrete slabs, partly covered with shadows. Above the structure, greenery sprouts from the top of the wall, adding a touch of nature to the urban scene.