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·The Boy Who Learned to Fly Gatorade animated campaign

TBWA\Chiat\Day LA,

Associated creatives

$TBWA\Chiat\Day LA$

Description

This animated video showcases a young boy with a red backpack running quickly down a sandy, dirt path through a village. The setting is vibrant and sunny, with colourful pastel houses featuring simple architecture and surrounding tropical palm trees. The animation style is modern and clean, utilizing bold shapes and a warm, bright colour palette. The boy appears energetic as he navigates the village landscape, followed closely by a small white dog. The overall aesthetic is highly stylised and reminiscent of contemporary digital short films, emphasizing fluid motion and clear, graphic visual elements.

Style

Artistic, Cinematic, playful

Techniques

Animation, Live-action Technique

Industries

CPG / Packaged Food