Brand
ProjectPenny Ballad
Alexander Goulart, Music / Sound,
Associated creatives
Tags
Description
This music video titled Penny Ballad for brand Boy Throb features three men wearing matching pink velour tracksuits and bright yellow sneakers. The framing opens with a close-up shot of a US penny coin before panning to the trio standing against a clean white backdrop with graphic typography. Later scenes feature moody blue interior lighting and dramatic close-ups of the performers holding the coin and gazing through rain-streaked windows. The art direction blends retro athletic wear with surreal prop scaling and stylized lighting.