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BrandBoucheron
ProjectQuestion Mark Campaign
Close-up macro view of a teardrop-shaped Boucheron high jewelry pendant set with clear and green gemstones and pave diamonds.

Boucheron Question Mark Campaign 2026

Associated creatives

Zoë Joubert
Zoë JoubertPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Cate Underwood
Cate UnderwoodModel

Tags

boucheron jewelry pendantboucheron pendanthigh jewelry pendantteardrop pendantgemstone pendantdiamond pendantpave diamond pendantgreen gemstone pendantteardrop cabochon

Description

A macro detail shot showcases a teardrop-shaped high jewelry pendant from the Boucheron Question Mark Campaign. The piece features a smooth, domed transparent gemstone overlaying a rich emerald-green base, framed by a polished white gold setting. A curved band encrusted with brilliant-cut pave diamonds outlines the gem perimeter, complemented by bezel-set circular diamond accents above. The pendant hangs vertically against a softly textured olive green background with refined studio lighting highlighting the reflective surfaces and facet details.

Style

Vertical, Commercial, Polished, Clean

Techniques

Macro, Soft Light

Industries

Jewellery

Color

Forest Green (40%)
Silver (metallic) (20%)
Off-White (40%)

Context

Advertising Campaign